Multiplied Media's Poynt Local Search honoured with BlackBerry Alliance
Program's EMEA Innovation Award

    CALGARY, CANADA and ROME, ITALY, Dec. 1 /CNW/ - Multiplied Media
Corporation (Multiplied) (TSX:V MMC), a Calgary-based provider of mobile
local search services, is pleased to announce that their Poynt Local Search
application has won the BlackBerry(R) Alliance Program's EMEA Innovation
Awards 2009 in the 'Life on BlackBerry' category.
    The awards showcase innovative organizations in the EMEA (Europe, Middle
East, Africa) region who are delivering compelling mobile applications and
services to customers on the BlackBerry(R) platform. Winners in seven
categories were selected by an independent panel of 13 judges.
    "We have to thank a number of groups for this honour, including our team,
the BlackBerry Alliance Program and our strong and loyal user base," said
Andrew Osis, CEO, Multiplied Media. "Our entire team puts forth a tremendous
effort to make the Poynt product what it is, and our customers continue to
use Poynt and provide feedback on how we can evolve it to be an even better
tool for their BlackBerry smartphones."
    Poynt is a convenient and timesaving GPS-enabled application that
connects consumers to local businesses, people, restaurants and theaters at
the moment they want to buy or acquire products or services. Poynt allows
consumers to move beyond discovery of their local area to view movie trailers
and showtimes, book dining reservations, view directions on a map,
click-to-call the business, or view their website. Poynt is currently
available to BlackBerry(R) smartphone owners in Canada, the United States,
Germany and the United Kingdom and will soon be available in France, Italy
and Spain. It is available through BlackBerry(R) App World or via OTA
download at m.poynt.com.

About Multiplied Media Corporation

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, people, retailers,
restaurants and events wherever and whenever it is most convenient for the
consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on
the TSX Venture Exchange under the symbol MMC.

Forward-looking Statements

    This news release contains forward-looking statements relating to: the
anticipated release of a new version of the Poynt application, specifically
relating to geographic expansion; and other statements that are not
historical facts. Such forward-looking statements are subject to important
risks, uncertainties and assumptions. The results or events predicated in
these forward-looking statements may differ materially from actual results or
events. As a result, you are cautioned not to place undue reliance on these
forward-looking statements.
    These forward-looking statements are based on certain key assumptions
regarding, among other things: future technological developments; the cost of
expanding product lines; the impact of increasing competition; the continuity
of existing business relationships; conditions in general economic and
financial markets; and our ability to obtain financing on acceptable terms.
Material risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited to: the
deteriorating economic and market conditions that could lead to reduced
spending on information technology products; competition in our target
markets; potential capital needs; management of future growth and expansion;
the development, implementation and execution of the Company's strategic
vision; risk of third-party claims of infringement; protection of proprietary
information; customer acceptance of the Company's existing and newly
introduced products; and the success of the Company's brand development
efforts; risks associated with strategic alliances; reliance on distribution
channels; product concentration; need to develop new and enhanced products;
potential product defects; our ability to hire and retain qualified employees
and key management personnel; and risks associated with changes in domestic
and international market conditions and the entry into and development of new
markets for the Company's products.
    The forward-looking statements contained in this press release are made
as of the date of this press release. Except as required by law, the Company
disclaims any intention and assumes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Additionally, the Company undertakes no obligation to
comment on expectations of, or statements made by, third parties in respect
of the forward-looking statements identified above.

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.

For further information: Anders Steele, FortyThree, Inc for Multiplied Media
Corporation, (831) 401-3175, poynt@fortythreepr.com