Multiplied Media reports year end 2009 results

CALGARY– April 21, 2010– Multiplied Media Corporation (TSX-V: MMC), an award-winning, Calgary-based provider of 
mobile local search services, today reported results for its fourth quarter and year ended December 31, 2009. 

Sales and licensing revenues for the year and quarter ended December 31, 2009 were $288,537 and $65,778 respectively
compared to $69,768 and $15,314 for the same periods in 2008. The net loss for the year ended December 31, 2009 was 
$3,933,335, or $0.04 per basic share, compared to a net loss of $7,029,353, or $0.11 per basic share, in the same 
period of 2008.  

The Company strengthened its balance sheet at December 31, 2009 with a net working capital surplus of $415,881 
compared to December 31, 2008 net working capital deficit of $(637,606). The Company saw revenue growth of over 
300% in 2009 and decreased expenditures by 41%. 

The Poynt user base grew substantially throughout 2009.

Throughout the year, Poynt users performed 40M queries for businesses, people and movies. At March 30, 2010, active
Poynt users were each performing an average of 13 queries per month.

Additional milestones achieved in the year-ended December 31, 2009  for the Poynt application including a standalone
restaurant section, featuring the ability to make restaurant reservations using Open Table, the addition of a people
search feature, the launch of Poynt for new BlackBerry smartphones such as the BlackBerry® Storm™, Poynt’s presence 
on BlackBerry® App World when it launched and geographic expansion to Germany and the United Kingdom.

Poynt received international accolades including Most Innovative Consumer Application at GSMA’s Mobile Innovation 
Grand Prix, EMEA Tournament; BlackBerry® Alliance Program's EMEA Innovation Awards 2009 in the 'Life on BlackBerry' 
category; Best Location Based Service at the Canadian New Media Awards (CNMAs); and, the 2009 Mobile Star Awards™ in
the Navigation or Location Based Services Award in the category for Consumer Applications.

The Company commenced negotiations of, and received regulatory approval for, the proposed acquisition of UnoMobi Inc.
(“UnoMobi”) A definitive agreement was signed on February 4, 2010 and the transaction closed on February 16, 2010.
UnoMobi brought with it two distinct assets: first, a patent portfolio including two patents having priority to
1999 concerning pushing of commercial offers to users of GPS-equipped portable wireless devices who provided 
limited profile data; and second, an Email-to-SMS patent-pending technology that provides push email service to basic
mobile phones. In addition to contracts UnoMobi currently has in place, it is expected that UnoMobi’s technology will
assist in providing the Company with greater distribution of the Poynt application.

A mobile distribution agreement with Idearc Media was signed, commercializing the Poynt application in the United 
States. An agreement was also signed with V-Enable to commercialize the restaurant section of the application through
sponsored listings.

A further agreement was signed with V-Enable to deliver a version of Poynt for feature phone handsets to U.S. 
wireless carriers. This version will deliver feature-rich, smartphone-like functionality to feature phones, which 
accounted for 72% of new handset sales in the U.S. in Q2 2009.

Financing activities for the year consisted of a second closing on a non-brokered private placement resulting in 
gross proceeds of $498,200; a non-brokered private placement resulting in gross proceeds of $583,000; and a private 
placement led by Research Capital Corporation yielding gross proceeds of $2,918,623.


Marketing and public relations activities are being planned for May 2010 to support the launch of Poynt onto the
iPhone platform as well as continued acquisition and retention strategies to ensure a strong user base. 
Research and development surrounding the delivery of Poynt to additional mobile platforms continues,with plans being
put forward for Android development. In addition to Android, further platforms such as Nokia and Windows Mobile are
being reviewed for market opportunity.


About Multiplied Media Corporation 
  -----------------------------
Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers’ ability
to connect with the people and businesses most important to them. Their multi-award-winning application Poynt 
(www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch 
devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, 
Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most 
convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end
feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private
label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the 
symbol MMC.


Forward-looking Statements
  ---------------------------
This news release contains forward-looking statements relating to: the anticipated release of a new version of the 
Poynt application pursuant to the agreement signed with V-Enable, including the anticipated functionality and areas 
for geographic expansion; planned marketing and public relations activities to support the launch of Poynt onto the
iPhone platform; development for additional mobile platforms including Android, Windows Mobile and Nokia; 
expectations around the integration of UnoMobi’s technology providing greater distribution for the Poynt application;
and other statements that are not historical facts. Such forward-looking statements are subject to important risks,
uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ 
materially from actual results or events. As a result, you are cautioned not to place undue reliance on these 
forward-looking statements. 


These forward-looking statements are based on certain key assumptions regarding, among other things: future 
technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity
of existing business relationships; the successful development, implementation and execution of the Company’s new
Poynt application and the integration of UnoMobi’s technology; conditions in general economic and financial markets;
the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and
our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ
materially from the forward-looking information include, but are not limited to: the deteriorating economic and 
market conditions that could lead to reduced spending on information technology products; competition in our target 
markets; potential capital needs; management of future growth and expansion; the development, implementation and 
execution of the Company’s strategic vision; risk of third-party claims of infringement; protection of proprietary 
information; customer acceptance of the Company’s existing and newly introduced products; and the success of the 
Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; 
product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; 
potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks
associated with changes in domestic and international market conditions and the entry into and development of new 
markets for the Company’s products.


The forward-looking statements contained in this press release are made as of the date of this press release. Except
as required by law, the Company disclaims any intention and assumes no obligation to update or revise any 
forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the 
Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of 
the forward-looking statements identified above.


The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of 
Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and 
other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries.


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of 
the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


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For further information, please contact:
Andrew Osis
CEO & Director
Multiplied Media Corporation
403-444-4102
andrew.osis(at)multiplied.com

Margaret Glover-Campbell
Vice President, Marketing & Public Relations
Multiplied Media Corporation
403-444-4105
margaret.glover-campbell(at)multiplied.com

Raymond Ng
Director, Investor Relations
Multiplied Media Corporation
403-444-4113
raymond.ng(at)multiplied.com