Multiplied Media Partners with PT BIMA to Deliver Full Mobile Email Functionality in Indonesia

Calgary, CANADA and Jakarta, INDONESIA—May 11, 2010—Multiplied Media Corporation ("Multiplied" or the "Company") (TSX:V MMC), is pleased to announce that an agreement has been signed with PT BIMA of Indonesia to resell the Company’s email to SMS product, MyInBoxNow, to mobile network operators in Indonesia. PT BIMA has signed an agreement with a mobile operator in Indonesia and is anticipating the launch of MyInBoxNow in 2010.

MyInBoxNow, a technology and service of newly acquired UnoMobi Inc., is a push email to SMS service that allows users to read, compose, reply and forward email messages using their own SMS-capable mobile phones.

Key features of the service include:

• Clientless email to SMS solution for basic mobile phones
• Full email functionality including compose, read, reply, forward, delete, etc.
• Access to account management commands including stop, resume, list, filter, block, etc.
• Support for up to five POP3, IMAP4 or Webmail mailboxes per device

Multiplied will provide the hosted technology to PT BIMA for resale to mobile network operators in Indonesia under a sliding scale revenue share agreement, based upon the number of messages per month.

"The cell phone market in Indonesia will greatly benefit from a service such as MyInBoxNow," said R. Dedy Darojatun, President and Director of PT BIMA. "High costs are often associated with full email functionality such as message compose and reply, and receipt, viewing and sending of attachments due to the cost of the smartphone as well as data costs. The smartphone-like capabilities that MyInBoxNow will provide to basic mobile handsets will revolutionize the way Indonesians communicate by providing these features without incurring the large costs or the need for a smartphone and data plan."

"We are pleased to be working with PT BIMA to bring MyInBoxNow to the Indonesian market," said Andrew Osis, CEO, Multiplied Media. "PT BIMA offers valuable insight and relationships within the mobile network operator ecosystem and we are confident of their abilities to successfully introduce the MyInBoxNow application to this market."

About Multiplied Media Corporation
Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers’ ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.
Forward-looking statements

This news release and related disclosure contains forward-looking statements relating to the ability of PT Bima to resell the Email to SMS product and revenue share opportunities from such resale. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to successfully market the new service offerings, market interest in the service offerings, and the timing of deployment of the service offerings. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the usage of the new service offerings will not result in anticipated revenues; risks that the development will take longer, cost more or result in more management distraction than anticipated; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company’s strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company’s existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company’s products.
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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For further information, please contact:

Evie Smith
FortyThree PR, Inc for Multiplied Media Corporation
831-401-3175
poynt(at)43pr.com