Multiplied Media and V-ENABLE partner to deliver Poynt2It to U.S. wireless carriers
CALGARY and SAN DIEGO, CA, Nov. 18 /CNW/ - Multiplied Media Corporation
(TSX:V MMC), an award-winning provider of mobile local search services, and
V-ENABLE, Inc., a leader in local search and advertising solutions for mobile
and internet, today announced a partnership to create the feature-rich
Poynt2It application for major U.S. wireless carriers.
Poynt2It is a local search application for mobile feature phones based on
Multiplied Media's flagship all-in-one local search application Poynt,
enjoyed by over 1.3 million BlackBerry(R) smartphone owners. The Poynt2It
application will be available to many feature phone users allowing them to
discover and connect with local businesses, retailers and movies. Feature
phones, which are phones that have elements, but not the full connectivity,
of smartphones, accounted for an astounding 72 percent of new handset sales
in the U.S. in the second quarter of 2009, according to a new report by
NPD(1).
"Poynt2It combines the core competencies of both V-ENABLE and Multiplied
Media to create what we think will be the best local search application
available to feature phone consumers today," said Craig Hagopian, President
of V-ENABLE. "The new application will blend the best of Multiplied Media's
elegant user interface designs with our advertising and content feeds."
The new Poynt2It application will act as a personal assistant by letting
consumers find businesses, people, theaters and restaurants through an all in
one application on the feature phone. As with the current Poynt application,
once the desired result is found the user can interact with the local
business, retailer or movie by utilizing the click-to-call, click-to-map and
click-to-browse-website features.
"V-ENABLE has been a great partner for us and we are now taking it to the
next level," said Andrew Osis, CEO, Multiplied Media. "Poynt2It will not only
change the way people discover the area around them, but it will give them
the power to take action on the results. Whether at home or travelling, users
can book restaurant reservations, buy movie tickets or map the location to
the nearest coffee shop just to name a few of the capabilities."
(1) Feature Phones Comprise Overwhelming Majority of Mobile Phone Sales
in Q2 2009 http://www.npd.com/press/releases/press_090819.html
About Multiplied Media Corporation
----------------------------------
Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.poynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary,
AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the
symbol MMC.
About V-ENABLE, Inc.
--------------------
V-ENABLE is a leading provider of local search solutions powered by our
proprietary search and advertising technologies, which have been built from
the ground up, and specifically designed for ease of deployment, maximum
monetization and relevance of results. Through V-Enable's LocalAdXchange(TM)
and extendable APIs publishers, developers and advertisers benefit from an
end-to-end turnkey platform ideal for mobile, online and digital properties.
Founded in 2001, V-ENABLE is headquartered in San Diego, CA. For more
information, visit www.V-ENABLE.com
Forward-looking statements
--------------------------
This news release and related disclosure contains forward-looking
statements relating to the proposed development of "Poynt2It" a mobile local
search product for feature phones and other statements that are not
historical facts, including statements regarding the potential audience of
feature phone users and features of the application. Such forward-looking
statements are subject to important risks, uncertainties and assumptions. The
results or events predicated in these forward-looking statements may differ
materially from actual results or events. As a result, you are cautioned not
to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions
regarding, among other things: the ability of the Company to develop the
feature phone application and market interest in the new product. Material
risk factors that could cause actual results to differ materially from the
forward-looking information include, but are not limited to: risks that the
technology cannot be developed as anticipated or that the technology will
function as expected, risks that adoption of the technology will be less than
anticipated; the deteriorating economic and market conditions that could lead
to reduced spending on information technology products; competition in our
target markets; potential capital needs; management of future growth and
expansion; the development, implementation and execution of the Company's
strategic vision; risk of third-party claims of infringement; protection of
proprietary information; customer acceptance of the Company's existing and
newly introduced products and fee structures; and the success of the
Company's brand development efforts; risks associated with strategic
alliances; reliance on distribution channels; product concentration; need to
develop new and enhanced products; potential product defects; our ability to
hire and retain qualified employees and key management personnel; and risks
associated with changes in domestic and international market conditions and
the entry into and development of new for the Company's products.
The forward-looking statements contained in this press release are made
as of the date of this press release. Except as required by law, the Company
disclaims any intention and assumes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
All registered or unregistered trademarks are the sole property of their
respective owners.
For further information: Anders Steele, FortyThree PR, Inc for Multiplied
Media Corporation, (831) 401-3175, poynt@fortythreepr.com; Craig Hagopian,
President, V-Enable, Inc., (858) 598-3626, craig.hagopian@v-enable.com