Multiplied Media announces grant of stock options

    /NOT FOR RELEASE OR DISTRIBUTION IN THE UNITED STATES OR FOR
    DISSEMINATION TO U.S. NEWSWIRE SERVICES/

    CALGARY, Sept. 15 /CNW/ - Multiplied Media Corporation (TSX:V MMC), an
award-winning, Calgary-based provider of mobile local search services, today
announced the granting of stock options to officers, directors and staff.
    As recognition of the commitment of the employees, management and Board
of Directors during the past 12 months, and to provide incentive for future
growth, the Board is granting to officers, directors and staff a total of
6.65 million options at an average exercise price of $0.10 per share. The
options have been granted under the terms and conditions of the Company's
approved option plan.

    About Multiplied Media Corporation
    ----------------------------------

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it is most convenient for the consumer. Headquartered
in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange
under the symbol MMC.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com