Multiplied Media's Poynt mobile local search application surpasses 1,000,000 users

   CALGARY, Sept. 15 /CNW/ - Multiplied Media Corporation (TSX:V MMC), an
award-winning, Calgary-based provider of mobile local search services, is
pleased to announce its 1,000,000th user for the Poynt application.
    "We are extremely pleased that our users have come to trust Poynt as
their go-to application for mobile local search," stated Andrew Osis, CEO,
Multiplied Media. "The increase we have seen in average monthly searches per
user reinforces our decision to add people and restaurant search to Poynt.
With the continued adoption of our latest release by the existing user base
and the anticipation of our previously announced version for iPhone, we
expect continued user growth, and as a result, growth in average searches per
user which in turn contributes to revenue generation."
    Poynt is a free(xx) local search application that delivers business,
people, movie and restaurant listings by keyword and location. The
application is available for the BlackBerry(R) Pearl(TM) and BlackBerry(R)
Curve(TM) series smartphones, as well as the BlackBerry(R) Bold(TM),
BlackBerry(R) Storm(TM) and BlackBerry(R) Tour(TM) smartphones and takes
advantage of capabilities including locates by GPS* and cell-site,
click-to-call, click-to-map and click-to-browse-website. Poynt is available
to BlackBerry smartphone owners in Canada, the United States, Germany and the
United Kingdom. The latest version of Poynt is available for download on
BlackBerry App World(TM) (www.blackberry.com/appworld) or by visiting
http://m.mypoynt.com from your BlackBerry(R) Browser.

    *  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it is most convenient for the consumer. Headquartered
in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange
under the symbol MMC.

    Forward-looking Statements
    --------------------------

    This news release contains forward-looking statements relating to the
anticipated impact on user numbers and revenues relating to the adoption of
the Poynt application as well as development for the iPhone, timing of the
iPhone release, potential revenue generation and other statements that are
not historical facts. Such forward-looking statements are subject to
important risks, uncertainties and assumptions. The results or events
predicated in these forward-looking statements may differ materially from
actual results or events. As a result, you are cautioned not to place undue
reliance on these forward-looking statements.
    These forward-looking statements are based on certain key assumptions
regarding, among other things: future technological developments; the cost of
expanding product lines; the impact of increasing competition; the continuity
of existing business relationships; conditions in general economic and
financial markets; and our ability to obtain financing on acceptable terms.
Material risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited to: the
deteriorating economic and market conditions that could lead to reduced
spending on information technology products; competition in our target
markets; potential capital needs; management of future growth and expansion;
the development, implementation and execution of the Company's strategic
vision; risk of third-party claims of infringement; protection of proprietary
information; customer acceptance of the Company's existing and newly
introduced products; and the success of the Company's brand development
efforts; risks associated with strategic alliances; reliance on distribution
channels; product concentration; need to develop new and enhanced products;
potential product defects; our ability to hire and retain qualified employees
and key management personnel; and risks associated with changes in domestic
and international market conditions and the entry into and development of new
markets for the Company's products.
    The forward-looking statements contained in this press release are made
as of the date of this press release. Except as required by law, the Company
disclaims any intention and assumes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Additionally, the Company undertakes no obligation to
comment on expectations of, or statements made by, third parties in respect
of the forward looking statements identified above.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com