Arrayent is a Bay Area engineering and design company founded in 2002 that produces embedded software consumer electronics that connect to the Internet. The company develops products that provide wireless, gateway, and server solutions to Internet-enabled products in home healthcare, control, fitness, and electronics markets in North America and Europe. The challenge was to tap into the usage and device data from traditional products that are not connected to the internet in order to enable mass-market consumer product companies to develop opportunities and channels for new and innovative products.