JJBuckley is a pioneer in the web-based wine retail market and they made their niche by providing a comparison shopping engine that allowed users to search for wines and compare prices across hundreds of retailers, in addition to buying, selling, and storing wine for trading. They were challenged with an IT modernization initiative when their internally developed custom inventory management system was not capable of managing the market demands for highly complex shipping scenarios and real time inventory management. In other words, the sales growth generated by their updated ecommerce store fronts (i.e JJBuckley.com, SFWTC.com) had outgrown the supply chain management capacity side of the business. A best of breed ERP system (i.e.NetSuite) was selected by the client to address the supply chain management challenges that could be integrated with their best-in-class ecommerce store front. The challenge was that the ERP system-provided standard API integration could not support the necessary data transformation and performance requirements of the client’s business.